As his customers' children grew up, Charles expanded his baby store into a toy store. By 1957, this single store had become a full scale toy store extravaganza and the world's first toy supermarket had opened. The incredibly wide range of toys stocked there was a revolution in toy retailing and this has remained the trademark of Toys "R" Us Stores worldwide ever since.

The first Australian Toys"R"Us store opened in September 1993 and there are now over 30 locations around the nation from as far north as Cairns down south to Melbourne and west to Perth. You can find a Toys"R"Us store in most capital cities and more are being opened every year. The most exciting new stores in Australia are the Babies"R"Us stores. These beautiful stores have everything expecting and new parents need for their new arrival. The dedicated and knowledgeable staff can help answer any questions about products for babies.

There are currently four Babies"R"Us stores in Australia, located in Bankstown, Castle Hill, Erina and Majura Park – with many new ones on the way! Continuing in the footsteps begun by Charles Lazarus, the Australian Toys"R"Us and Babies"R"Us stores are the largest and most exciting toy and baby stores in the country - providing children and their parents with a an amazing, fun world of toys and products to chose from. Keeping with the Toys"R"Us tradition of providing innovative products and services to its customers, new and expecting parents can now set up a Baby Registry in any Toys"R"Us or Babies"R"Us store. It is a stress free way for new parents to compile a comprehensive wish list to help their friends and family find the ideal gift.

Toys"R"Us and Babies"R"Us stores are filled with a huge range of exciting products and sometimes it can be daunting to find the perfect present. So to make life easier, customers can choose a gift card. There is a range of colourful and fun cards to choose from and you can put any amount from $10 to $500 on the card. Gift cards allow the recipient the freedom to choose the gift they'll really love.